If you’re an American shopper purchasing textbooks from the UK, language won’t present a meaningful barrier. However, if you’re a Chinese shopper procuring clothing from an American retailer, a recent Forrester report shows that language plays a much bigger role in purchasing decisions because 95% of Chinese online consumers prefer to shop on websites in their own language. In Europe, that number is 42%.
If your business plans to expand internationally, the ability to present your product or service to your target market in their native language must be a critical part of your expansion strategy. Native language content, however, must be treated with care. Anecdotes of poor translations – faulty to a laughable extent – are unfortunately all too prevalent in international business.
She the full article by visiting the MorningsideTranslations blog.
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